{"id":2263,"date":"2020-03-21T14:27:58","date_gmt":"2020-03-21T13:27:58","guid":{"rendered":"https:\/\/mowomoevents.com\/yomequedoencasa\/?post_type=ponencia&#038;p=2263"},"modified":"2020-04-14T13:39:53","modified_gmt":"2020-04-14T11:39:53","slug":"a-b-testing-con-wordpress","status":"publish","type":"ponencia","link":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/","title":{"rendered":"A\/B Testing con WordPress"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pablo Moratinos - A\/B Testing con WordPress\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Dajhxg28wDo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Para tomar decisiones de dise\u00f1o, copywriting o negocio, nada mejor que basarte en datos fiables. La intuici\u00f3n puede ayudarte pero tambi\u00e9n puede hacerte perder mucho dinero.<\/p>\n\n\n\n<p>Los test A\/B y multivariante son herramientas que permiten validar una hip\u00f3tesis de mejora en tu sitio web, tu newsletter o incluso tus campa\u00f1as de Facebook y Google Ads, con ciertas garant\u00edas de \u00e9xito.<\/p>\n\n\n\n<p>En esta charla descubrir\u00e1s cu\u00e1ndo son adecuados los test a\/b, c\u00f3mo dise\u00f1arlos y c\u00f3mo implementarlos en WordPress.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-medium-pink-background-color\" href=\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/04\/Pablo-Moratinos-TestAB.pdf\">descargar presentaci\u00f3n en pdf<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para tomar decisiones de dise\u00f1o, copywriting o negocio, nada mejor que basarte en datos fiables. La intuici\u00f3n puede ayudarte pero tambi\u00e9n puede hacerte perder mucho dinero. Los test A\/B y multivariante son herramientas que permiten validar una hip\u00f3tesis de mejora en tu sitio web, tu newsletter o incluso tus campa\u00f1as de Facebook y Google Ads, &hellip; <a href=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/\" class=\"more-link\">Sigue leyendo <span class=\"screen-reader-text\">A\/B Testing con WordPress<\/span><\/a><\/p>\n","protected":false},"featured_media":2712,"template":"","meta":[],"ponencia_cat":[],"ponencia_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing con WordPress - #yomequedoencasa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing con WordPress - #yomequedoencasa\" \/>\n<meta property=\"og:description\" content=\"Para tomar decisiones de dise\u00f1o, copywriting o negocio, nada mejor que basarte en datos fiables. 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Los test A\/B y multivariante son herramientas que permiten validar una hip\u00f3tesis de mejora en tu sitio web, tu newsletter o incluso tus campa\u00f1as de Facebook y Google Ads, &hellip; Sigue leyendo A\/B Testing con WordPress\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"#yomequedoencasa\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T11:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/04\/3-ponente-tarde-pablo-moratinos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/\",\"url\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/a-b-testing-con-wordpress\/\",\"name\":\"A\/B Testing con WordPress - 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