{"id":2264,"date":"2020-03-21T14:31:58","date_gmt":"2020-03-21T13:31:58","guid":{"rendered":"https:\/\/mowomoevents.com\/yomequedoencasa\/?post_type=ponencia&#038;p=2264"},"modified":"2020-04-14T13:40:58","modified_gmt":"2020-04-14T11:40:58","slug":"blog-analytics","status":"publish","type":"ponencia","link":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/","title":{"rendered":"Blog Analytics"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pablo Moratinos - Blog Analytics\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Ix5SF74FOho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Iniciaci\u00f3n al an\u00e1lisis web orientado a descubrir insights de negocio de todos aquellos que usamos un blog con WordPress en nuestra estrategia de marketing. Veremos cu\u00e1les son las m\u00e9tricas clave, c\u00f3mo medirlas y sobre todo c\u00f3mo interpretarlas. Empezaremos desde cero, viendo como a\u00f1adir el c\u00f3digo de seguimiento a WordPress.<\/p>\n\n\n\n<p>Este tipo de an\u00e1lisis sirven tanto para mejorar el rendimiento de nuestro contenido como para identificar nuevas ideas a desarrolla.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-medium-pink-background-color\" href=\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/04\/Pablo-Moratinos-Blog-Analytics.pdf\">descargar presentaci\u00f3n en pdf<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Iniciaci\u00f3n al an\u00e1lisis web orientado a descubrir insights de negocio de todos aquellos que usamos un blog con WordPress en nuestra estrategia de marketing. Veremos cu\u00e1les son las m\u00e9tricas clave, c\u00f3mo medirlas y sobre todo c\u00f3mo interpretarlas. Empezaremos desde cero, viendo como a\u00f1adir el c\u00f3digo de seguimiento a WordPress. Este tipo de an\u00e1lisis sirven tanto &hellip; <a href=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\" class=\"more-link\">Sigue leyendo <span class=\"screen-reader-text\">Blog Analytics<\/span><\/a><\/p>\n","protected":false},"featured_media":2990,"template":"","meta":[],"ponencia_cat":[],"ponencia_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog Analytics - #yomequedoencasa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Analytics - #yomequedoencasa\" \/>\n<meta property=\"og:description\" content=\"Iniciaci\u00f3n al an\u00e1lisis web orientado a descubrir insights de negocio de todos aquellos que usamos un blog con WordPress en nuestra estrategia de marketing. Veremos cu\u00e1les son las m\u00e9tricas clave, c\u00f3mo medirlas y sobre todo c\u00f3mo interpretarlas. Empezaremos desde cero, viendo como a\u00f1adir el c\u00f3digo de seguimiento a WordPress. Este tipo de an\u00e1lisis sirven tanto &hellip; Sigue leyendo Blog Analytics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"#yomequedoencasa\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T11:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\",\"url\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\",\"name\":\"Blog Analytics - #yomequedoencasa\",\"isPartOf\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png\",\"datePublished\":\"2020-03-21T13:31:58+00:00\",\"dateModified\":\"2020-04-14T11:40:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage\",\"url\":\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png\",\"contentUrl\":\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png\",\"width\":1280,\"height\":720,\"caption\":\"Pablo Moratinos en el mowomo camp #yomequedoencasa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ponencias\",\"item\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencias\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blog Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#website\",\"url\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/\",\"name\":\"#yomequedoencasa\",\"description\":\"Evento tecnol\u00f3gico ONLINE que tendr\u00e1 lugar del 23\/03\/2020 al 05\/05\/2020\",\"publisher\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#organization\",\"name\":\"#yomequedoencasa\",\"url\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/cropped-mowomo-event-yo-me-quedo-en-casa.png\",\"contentUrl\":\"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/cropped-mowomo-event-yo-me-quedo-en-casa.png\",\"width\":248,\"height\":101,\"caption\":\"#yomequedoencasa\"},\"image\":{\"@id\":\"https:\/\/mowomoevents.com\/yomequedoencasa\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Analytics - #yomequedoencasa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/","og_locale":"es_ES","og_type":"article","og_title":"Blog Analytics - #yomequedoencasa","og_description":"Iniciaci\u00f3n al an\u00e1lisis web orientado a descubrir insights de negocio de todos aquellos que usamos un blog con WordPress en nuestra estrategia de marketing. Veremos cu\u00e1les son las m\u00e9tricas clave, c\u00f3mo medirlas y sobre todo c\u00f3mo interpretarlas. Empezaremos desde cero, viendo como a\u00f1adir el c\u00f3digo de seguimiento a WordPress. Este tipo de an\u00e1lisis sirven tanto &hellip; Sigue leyendo Blog Analytics","og_url":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/","og_site_name":"#yomequedoencasa","article_modified_time":"2020-04-14T11:40:58+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/","url":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/","name":"Blog Analytics - #yomequedoencasa","isPartOf":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage"},"image":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png","datePublished":"2020-03-21T13:31:58+00:00","dateModified":"2020-04-14T11:40:58+00:00","breadcrumb":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#primaryimage","url":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png","contentUrl":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/1-ponente-tarde-pablo-moratinos.png","width":1280,"height":720,"caption":"Pablo Moratinos en el mowomo camp #yomequedoencasa"},{"@type":"BreadcrumbList","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencia\/blog-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mowomoevents.com\/yomequedoencasa\/"},{"@type":"ListItem","position":2,"name":"Ponencias","item":"https:\/\/mowomoevents.com\/yomequedoencasa\/ponencias\/"},{"@type":"ListItem","position":3,"name":"Blog Analytics"}]},{"@type":"WebSite","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#website","url":"https:\/\/mowomoevents.com\/yomequedoencasa\/","name":"#yomequedoencasa","description":"Evento tecnol\u00f3gico ONLINE que tendr\u00e1 lugar del 23\/03\/2020 al 05\/05\/2020","publisher":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mowomoevents.com\/yomequedoencasa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#organization","name":"#yomequedoencasa","url":"https:\/\/mowomoevents.com\/yomequedoencasa\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#\/schema\/logo\/image\/","url":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/cropped-mowomo-event-yo-me-quedo-en-casa.png","contentUrl":"https:\/\/mowomoevents.com\/wp-content\/uploads\/sites\/2\/2020\/03\/cropped-mowomo-event-yo-me-quedo-en-casa.png","width":248,"height":101,"caption":"#yomequedoencasa"},"image":{"@id":"https:\/\/mowomoevents.com\/yomequedoencasa\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/ponencia\/2264"}],"collection":[{"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/ponencia"}],"about":[{"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/types\/ponencia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/media\/2990"}],"wp:attachment":[{"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"ponencia_cat","embeddable":true,"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/ponencia_cat?post=2264"},{"taxonomy":"ponencia_tag","embeddable":true,"href":"https:\/\/mowomoevents.com\/yomequedoencasa\/wp-json\/wp\/v2\/ponencia_tag?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}